70% Sales for Android in Q4, Samsung Is Now ‘In Tensed’

According to figures out today from Kantar Worldpanel, a market research subsidiary of WPP, the leader of mobile market, Android continues its popularity with its share of smartphone sales that climbs in every major market in Q4 2013. Now, it becomes more popular across 12 key markets versus by 69.5% of all sales comparing 23.7% for number-two Apple. However, the story is shifting when it comes to seeking at what the engine is behind that growth. Now, the handset maker, Samsung has led the charge for Google’s OS, is “now coming under real pressure in most regions” as it faces tougher competition from local players in the market like China.

The popular Chinese handset makers, Huawei is also gaining popularity among the users. No doubt, it is Android, but different from locally focused packaging. Although we are also seen declination in Apple as it loses sale of the 12 big markets that tracked by Kantar. Additionally, its latest device iPhone 5 models are continuing attract to the users and some key markets. Looking in the U.S, 6% of sales are continuously lost by Apple as compare to year ago, however, it just under 44% of smartphone purchases in the holiday period and 51% of Android device.

We have also seen increase in sales of Apple in Japan, where Apple is one of the biggest players with about 69% of all smartphone sales. Increase in sales is its “unarguable success” that has to do with NTT Docomo, one of the biggest mobile carriers. According to Kantar, 58.1% of all smartphone sales at Docomo are accounted, which is an excellent boost to about 92% of sales at Softbank and 64% at KDDI. Kantar also said that the competition on Samsung results into 40.3% of sales across the big five markets in Europe, i.e. France, Italy, UK, Germany, and Spain that is down by 2.2%. Talking about the China market, Samsung accounted for only 23.7% of sales.

Importantly, Samsung seems to be one of the largest mobile phone markers in Chine over the year and globally, it accounted for 32.2% of sales across all 12 markets in the last 12 weeks of 2013 where Microsoft’s Windows Phone platform stays at 3rd position with 4.4% of all smartphone sales globally. Last week, Nokia announced that approximate 8.2 million Lumia devices, it sold that built on the Windows Phone OS. It seems to be declination on the previous quarter, especially in holiday period. Although Samsung has tougher time, it goes strong in the UK, where it sold about 31% of smartphone devices in December. Click here for Best Apps of 2013...