Friday, 2 May 2014

Google to Ditch Nexus Line Soon in Favor of introducing Premium Android Silver Handsets

Google might be planning to ditch Nexus Line soon in favor of introducing premium Android silver handsets that will give a premium Android experience to its users. According to the reports, Google is planning to recover the control of Android from Samsung by launching Android silver range devices.



However, the company instead of developing low-price smart-phones with better specs and clean version of Android, it is working on Android silver that will consist of range-topping smart-phones similar to the Google Play Edition hardware.

As per the report from TheInformation.com, Google has planned to offer wonderful Android experience with its Silver line of products, starting with the US. The report also claims, “The expensive effort involves dumping the Nexus phone brand in favour of a new programme called Silver, under which manufacturers and wireless carriers will be paid to produce and sell high-end devices that closely adhere to Google specifications, according to four people briefed on the project”.

Amir Efrati at the information reports, “Google will help underwrite the Silver phones, though the payments to partners wouldn't be direct," say Efrati. "The company has recently discussed pouring hundreds of millions of dollars-possibly as much as $1 billion-into promoting Silver devices through ad campaigns and special kiosks in wireless stores staffed by Google-trained employees."

With this new program, the company is trying to take a hold over the Android system. From the current Google devices, the carriers as well as handset manufacturers have had a control on software customization.

Now, with the new program, the company is trying to limit these carriers and manufacturers so that it can transfer their data from current handset to their new ones. Ensuring to prompt and robust software updates and introducing a real standard and constancy to the users, the company is looking forward to clean up the third-party blotware.

As per the reports, Google’s Android silver products will get prompt software updates and also get high-end features such as water resistance, advanced voice recognition. These are such features that will help you out position it better against other high-end devices such as Samsung Galaxy smart-phones line, iPhones and.

It also comes to know that these rumored devices will be similar with Google Play Edition devices that comprise some top devices by manufacturers such as Samsung, LG and HTC without any software customizations. Not like Google Play Edition and Nexus products, Google’s Android silver devices will be promoted by search engine giants. As per the report from four leading sites, Google will spend up to $1 billion on marketing this upcoming range.

Both Nexus as well as Google Play Edition devices are obtainable in the US through the company’s online store, and Google Play Edition devices are not sold outside the US. At telecom carriers’ stores, Google will supposedly set up kiosks in order to promote Android Silver devices with trained and skilled employees, who can easily show-up the features to prospective buyers.

Moreover, the company has already contacted LG and Motorola so that it product the first Android silver device. When it comes to other potential partners in this program, some Chinese companies are looking forward to enter the high-end smartphone market of the US.

Yet, it is not clear that when will company launch these devices in the market as there is no official confirmation from Google.

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